We’ve been building websites for a while. In fact, its been more than half a decade since we took our first site online. In this time, we’ve had a number of revelations on how to best approach building new sites, and iterating on existing ones. It may be controversial to say, but the reality is that the traditional web design model is totally broken. Whether you’re an agency or a business, it leaves you extremely vulnerable to risk and often does not produce optimal results. It’s time to start asking these questions:
