Powered by Breeze, HubSpot can let you know exactly who's looking at your business before reaching out. The Buyer Intent feature takes sales enablement to a new, data-led level.
HubSpot can now turn anonymous website activity into actionable insights, so your marketing and sales teams know where to focus their time. Effectively utilising your CRM and the data it collects is a powerful way to prioritise outreach and re-engage leads before they go cold.
See how it works, and why it could be the next tool for your business.
If you’ve ever wondered who’s quietly researching your business before reaching out, this feature gives you the answer. Buyer Intent now identifies companies that match your ICP and shows you:
The pages they’ve visited on your site
The number of unique visitors from that company
Which of those visitors are already in your CRM
For example, if a manufacturing company in your ICP visits your services page three times in a week, your sales team sees it, even if no one from that company has filled out a form.
Buyer Intent goes beyond your own website. It can show you companies actively researching topics relevant to your business online. It's real, behavioural data that shows a true interest in your category. This insight not only gives you an understanding of activity and search behaviour in your industry, but delivers warm, high-intent future customers right into your hands.
For example, you could filter for “Companies in Australia researching ‘B2B lead generation’ in the last 7 days” and identify high-value, best-fit prospects not yet captured in your CRM database.
Data is best used when you can break it down into valuable categories and use that insight to inform a plan. With this feature, the visibility is strong because you can filter companies by:
HubSpot will then automatically add them to your CRM, enrol them in nurture workflows or notify your sales team of hot prospects. This lets you focus on what matters most – guiding your teams towards high-value opportunities and the visibility to refine marketing activity for better results.
Filters also allow you to set exclusions, meaning your data won't get muddied by your team visiting your own website.
Buyer Intent isn’t just for curiosity, it’s for closing the gap between interest and engagement. Here are a few ways we think you could use it:
Validate brand awareness campaigns: See if companies you’ve targeted are actually visiting your site.
Refine campaign targeting: Filter for companies researching specific topics to focus your ads or content where demand is emerging.
Get deal momentum: Track if companies with open proposals are still looking at your site, and respond with timely follow-up.
Resurrect cold prospects: If someone hasn’t replied to emails but is back on your site, re-engage them with tailored outreach or relevant content.
Build your hit list: Automatically compile and send a “most engaged companies” list to your outbound team each week.
Map your market: Identify your Total Addressable Market and measure how much of it you’re actively engaging.
Without Buyer Intent, you’re waiting for people to raise their hand and ask for help. With it, you can see buying signals earlier, start better conversations, and focus your energy where it’s most likely to pay off. Focusing on efficiency and satisfying performance for your whole team!
If you’re already using HubSpot, this feature could slot right into your sales process without adding yet another platform.
As always, at Aamplify we are ready to support you through the adoption of new HubSpot features. If you're interested, let's talk about how this could accelerate your business.
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