If the HubSpot app overwhelm has your head spinning, you’re in the right place. Welcome back to part two of our HubSpot app integrations blog series, where we’ve cherry-picked the best connectors for a beautifully efficient martech stack.
Before we get too carried away, a bit of background on the plethora of add-ons that HubSpot has available for its users. The HubSpot Ecosystem is “a network of opportunities for your business growth,” which houses a Template Marketplace of website themes, a Solutions Directory of approved HubSpot partner agencies and—what we’re covering here—the App Marketplace of third-party tools that can be connected with HubSpot. These compatible resources empower HubSpot users with customisable solutions for their business needs under one integrated roof.
The marketing umbrella is enormous, with 841 HubSpot-compatible apps available, which means that if there’s a marketing function that you’d like to automate and integrate, the App Marketplace can probably make it happen. However, the abundance of options can also make it tricky to select the app that will best function for your needs. So, with that, here are the marketing apps that our team swears by.
Leads integration is one more reason to love this best-in-class software. As the name states, Typeform is a tool to create online forms that can be used in various stages of the customer journey to learn more about your leads and build robust data. But what sets Typeform apart is its ability to delight the user with stunning design and functionality and provide invaluable insights and data to us marketers.
Take this data one step further and integrate it with your HubSpot CRM for seamless contact management and sales workflows. This connection lets you automatically send new contacts, deals and customers straight from the Typeform to your HubSpot account. Plus, you can sync retroactive Typeform data with HubSpot from before the integration set-up.
Browse Typeform in the HubSpot App Marketplace here.
Who doesn’t want to optimise website conversions and user experience? Microsoft Clarity can empower your team to do just that by providing behavioural analytics to assess how users navigate your website and transform that data into visual insights. By the way, it’s also totally free.
Pair these insights with HubSpot’s marketing contact features, and you’ll be able to tailor conversations with those leads based on their recent website activity, expedite the sales process and close the deal. Boom.
Get the Microsoft Clarity goods in the HubSpot App Marketplace here.
You don’t have to have a HubSpot website to unlock the potential of HubSpot’s marketing and CMS tools. WordPress is a popular open-source web content management system (CMS) that offers website content creation tools. When it comes to marketing functionality, the WordPress HubSpot integration offers some clever automations.
First off, the contact management options allow for HubSpot’s lead capture tools or other third-party forms placed on your WordPress website to sync with your HubSpot CRM. You’ll also have access to these lead capture tools within HubSpot, including forms, slide-ins and banners. HubSpot’s CRM also facilitates live chat, conversation bots, and an aggregated conversations inbox, which can be implemented on your WordPress website to allow you to chat with customers in real time.
Have a peek at WordPress in the HubSpot App Marketplace here.
If you’re marketing to B2B audiences located in the United States, this will blow your mind. RB2B identifies your anonymous US IP-address website visitors and sends you their LinkedIn profiles via Slack in real time. Is your strategic marketing brain reeling with the possibilities yet?
We’ve gone outside the HubSpot App Marketplace for this integration, though RB2B can be hooked up to HubSpot’s CRM, enabling these newly de-anonymised visitors to be added as contacts. This centralised management allows for targeted workflows based on behaviour, hyper-personalised campaigns and complete data capturing. Pass this tidbit to your social media strategists, and you’ll be very popular around the office.
Check out how to leverage RB2B with HubSpot here.
It would be impossible to discuss marketing integrations without mentioning Canva. Rapidly growing in popularity, Canva is an online design and visual communication platform that aims to make design accessible to everyone. Pair this design powerhouse with HubSpot’s hardworking CMS, and you’ll have quite a dynamic duo.
This integration makes Canva accessible from within HubSpot itself, eliminating the need to jump between tools. Then, once an asset is created, it’s added to your file manager for use across platforms and campaigns. This centralised asset management makes brand consistency a breeze and asset revisions even simpler.
Get colourful with Canva in the HubSpot App Marketplace here.
Getting the balance right can be tricky; too many tools and you end up paying a fortune for a convoluted system, while too few and you’ll miss out on marketing automations and sales opportunities. Good news, you don’t have to work this out on your own; we’ve got B2B marketing experts for that. With HubSpot as the anchor, our team of experts can work with you to understand your business goals, determine your martech needs and prioritise an implementation plan to get you up and running.
Drop us a line to chat about HubSpot Audits and how we can support your B2B business growth goals.
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