Welcome back to part three of our HubSpot app integrations blog series, where we’ve rounded up our favourite connectors from a list of over 1,700. This time, we’re talking sales. We’re not ones to play favourites, but these third-party tools are some of the best, period. Streamline the sales process, bridge the illusive gap between marketing and sales and integrate some smart automation to free up your day—all with HubSpot at the helm.
Before we get too carried away, a bit of background on the plethora of add-ons that HubSpot has available for its users. The HubSpot Ecosystem is “a network of opportunities for your business growth,” which houses a Template Marketplace of website themes, a Solutions Directory of approved HubSpot partner agencies and—what we’re covering here—the App Marketplace of third-party tools that can be connected with HubSpot. These compatible resources empower HubSpot users with customisable solutions for their business needs under one integrated roof.
The sales app category is segmented into multiple functions (analytics, compensation, enablement and intelligence) but includes about 240 compatible plugins overall. The beauty of HubSpot for this particular function means sales can continue to use platforms they are familiar with, but these previously disparate systems become linked under the HubSpot umbrella. No need to update multiple records, missing data becomes a thing of the past and best of all, you’ll have a holistic view of the sales pipeline and comprehensive ROI insights. Here’s how to make it happen.
Take payment online—it sounds simple, but Stripe has changed the game by creating an accessible system tailored to nearly every business use case. In the SaaS space, Stripe focuses on growing recurring revenue by providing a friendly user experience while reducing costs by offering a turnkey solution. HubSpot’s Commerce Hub will take care of quote generation, invoicing, and subscription management, then add Stripe to integrate payments seamlessly. The best part is that all of this data syncs within HubSpot for a clear customer journey overview.
Get paid up with Stripe in the HubSpot App Marketplace here.
This integration is an excellent place to start if you need to convince your sales team of HubSpot’s value. Aircall eliminates the need for manual data entry from phone and SMS conversations and includes some clever workflow options to automate follow-ups and other post-call tasks. Sales improves the quality of their records (without any additional leg work), and marketing can clearly see sales activity—win, win.
Answer the call for better data with Aircall in the HubSpot App Marketplace here.
Map out the chain of decision-making command and confidently proceed into an Enterprise sales process with a strategy to reach each of these key stakeholders—all within HubSpot. OrgChartHub was developed by a team of HubSpot users who identified this gap, “We vowed that mapping out our key stakeholders will never again happen outside the HubSpot CRM! It should be inside HubSpot: exactly where the team is already working, where the data is already kept, and where extra insight and context can be gathered.” Plus, OrgChartHub’s heatmap functionality lets you see website activity on a target account to visually represent key stakeholders and identify engagement and potential communication gaps. Their starter plan is free, so there’s no reason not to give this tool a try.
Chart sales success with OrgChartHub in the HubSpot App Marketplace here.
Emailing PDF contracts is a thing of the past; level up with integrated document management that even your least tech-savvy customers will love. PandaDoc facilitates e-signing for all your crucial documents, cutting down on paperwork and file handling. Keep these critical bits secure, organised and integrated within your HubSpot CRM. Plus, streamline the quote, proposal and contract process with slick, ready-to-roll templates accessible within HubSpot. Two-way data sync also ensures all departments are on the same (virtual) page.
Sign up for PandaDoc in the HubSpot App Marketplace here.
Last but certainly not least, Salesforce hardly needs an introduction. However, you might not be aware of the integration potential to link this highly adopted platform with the dynamic capabilities of your HubSpot ecosystem. The fact that sales teams so widely use Salesforce is actually a use case argument for HubSpot to harmonise marketing, service and operations with sales activity, using this integration. Sales can continue to use Salesforce as usual, but you’ll now be able to leverage the power of HubSpot data for things like lead scoring and use Salesforce data for things like revenue data from closed-won opportunities, allowing HubSpot to link marketing campaigns to sales revenue. Call us nerds, but this kind of complete data capturing thrills us.
Get good data with Salesforce in the HubSpot App Marketplace here.
The bottom line is increased revenue and decreased time involved in getting there. A smart HubSpot tech stack will help your business achieve this; we see it happen. Whether you need a sounding board to chat through HubSpot optimisations or are looking to start from scratch, we’re here to help get you where you want to go.
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