Answer Engine Optimisation

AEO—get cited and recommended by AI search engines

Your buyers are asking AI platforms who to work with. Make sure your name comes up. Aamplify delivers AEO for B2B technology brands across Australia and New Zealand, built on HubSpot’s native AEO platform and measured from day one.

Is your brand visible when buyers research on AI platforms?

When a B2B buyer asks ChatGPT to recommend a cybersecurity provider in Australia or asks Perplexity which SaaS platforms are best for fleet management, the brands that show up are the ones configured for AI retrieval.

To be one of them, your content, website, and brand infrastructure all need to be set up so that ChatGPT, Perplexity and Gemini can find, understand, and recommend you. Traditional SEO optimises for Google’s algorithm. AEO optimises for AI comprehension. They require different approaches, and the window to establish early-mover advantage is approximately 12 months.

The Solution

What if your brand was recommended by AI before a buyer ever reached your website?

When a prospect asked AI for a recommendation, your name came up accurately, consistently, and with the right positioning

Every piece of content you published was structured for AI retrieval as well as traditional search, so it worked twice as hard without costing twice as much

You tracked your brand’s AI citation rate, share of voice, and sentiment score in real time and optimised against it monthly

You were well established as a trusted AI-cited brand by the time your competitors had even started thinking about AEO

The numbers

Why is prioritising AEO urgent?

360

from every 1,000 Google searches now result in a website visit

4.5%

drop in position-one organic CTR when an AI Overview appears on the page

68%

of corporate websites inadvertently block AI crawlers from reading their content

12 Months

the competitive window before AEO becomes table stakes in ANZ

How we do it

How we build your AI visibility

The AI visibility audit

Before we build anything, we establish exactly where your brand stands. We configure HubSpot’s AEO tool with 20 to 25 prompts relevant to your category and buying-intent queries to run citation tests across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot. This creates a baseline report that tells you precisely what you are working with.

AEO foundation build

We deploy the technical infrastructure that gives AI models what they need to cite your brand accurately. Schema markup, llms.txt, RAG-ready page architecture, and HubSpot CMS configuration all send the structural signals that tell ChatGPT, Perplexity and Gemini that your brand is an authoritative source in your category.

HubSpot configuration

We configure HubSpot’s native AEO tools (Brand Voice, Brand Identity Context, Breeze AI, Knowledge Vault, and Prompt Library) so your HubSpot platform is fully aligned with your AEO programme. Content published through HubSpot is formatted for AI citation and AI-generated content reflects your brand accurately.

AEO content programme

We create and restructure content specifically for AI retrieval, with direct-answer openings, question-framed subheadings and FAQ content targeting the buying-intent queries your ICP is typing into AI models. Every asset is published through HubSpot and tracked in the AEO dashboard.

Measurement and reporting

Every month, we report on brand citation rate, share of voice against named competitors, AI referral traffic from GA4, and pipeline contribution from AI-sourced leads in HubSpot. The data picture builds over time and every report informs next month’s priorities.

The Platform Advantage

AEO delivered on HubSpot. Measured from day one.

Every Aamplify AEO engagement is built on HubSpot Marketing Hub. HubSpot’s native AEO tool, launched in Spring 2026, tracks brand mentions, citations, and share of voice across ChatGPT, Perplexity, and Gemini. From day one of your engagement, your brand’s AI visibility is being measured with real data, not estimates or assumptions.

That accountability matters. Your AEO programme is answerable to data from the start, not a gut feel about whether the work is having an impact. And, because your AEO investment runs through HubSpot, brand voice configuration, content publishing, lead capture, and AI visibility reporting all happen in the same platform your marketing team already uses.

Ready to chat?

Ready to find out where your brand stands in AI search?

Whether you have a specific project in mind or just want to explore what’s possible, we’d love to hear from you. No pressure, no pitch, just a conversation about your goals.

Frequently asked questions

What is Answer Engine Optimisation?

Answer Engine Optimisation (AEO) is the practice of configuring brand, content, web, and measurement infrastructure so that AI models retrieve, cite, and recommend a brand in generated answers. For B2B technology brands, AEO means ensuring that when a buyer asks ChatGPT, Perplexity, or Gemini a question relevant to your category — what solutions exist, who the specialists are, which agencies to consider — your brand is surfaced accurately, consistently, and favourably.

Which AI platforms does Aamplify track for AEO?

Aamplify tracks brand citations and share of voice in ChatGPT, Perplexity, and Gemini using HubSpot’s native AEO tool. Google AI Overviews and Microsoft Copilot are tested manually as part of every engagement and reported separately. All five platforms are included in the AI Visibility Audit baseline report.

How long does AEO take to show results?

Content and technical changes take four to eight weeks to measurably impact AI citation rates, as ChatGPT, Perplexity and Gemini continuously update what they know. Early directional data is visible from week eight onward via HubSpot’s AEO dashboard. Statistically meaningful before and after data is typically available at weeks twelve to fourteen.

Do I need HubSpot to do AEO with Aamplify?

Yes, Aamplify’s AEO engagements require HubSpot Marketing Hub Professional or Enterprise. HubSpot’s native AEO tool provides the prompt tracking, citation monitoring, and brand visibility reporting that underpins every engagement. If you are not yet on the required tier, Aamplify can advise on the right upgrade path before we begin.

What does an AI Visibility Audit include?

The Aamplify AI Visibility Audit includes a current citation baseline across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot, HubSpot AEO tool configuration with 20 to 25 tracking prompts, an entity footprint audit, competitor benchmark analysis, and a prioritised recommendations report. The audit takes two weeks and costs between A$5,000 and A$10,000.