B2B SEO is a vast topic. Experts estimate that search engines such as Google consider over 200 factors in deciding where to place your business on the search results page.
While many factors are visible to the user - such as content and design, there are arguably even more under the surface
In this article, we'll focus on how your business can optimise 'technical SEO' factors, the tools you can use, and the benefits to your business and potential customers.
Technical search engine optimisation refers to enhancing your website's speed, functionality, security, and accessibility to search engines to achieve a higher place on search engine results pages (SERPs).
If you've been around awhile, you might remember typing a search query into 'Ask Jeeves' or 'Yahoo!'. These websites' search algorithms were pretty simple and focused on finding the pages that most often feature the search query. They were helpful but didn't always provide the best sources upfront.
Google blitzed the scene with a more intelligent algorithm - PageRank - which assessed how many others linked to a website and used this as a ranking and quality factor.
Since then, Google (and other search engines) have developed numerous techniques for determining which content and website will provide the best, safest experience for the user and answer their question the quickest.
So, technical SEO is all about enhancing your website's technical, often unseen, aspects to provide a better experience for users and search engines.
Your business may excel in on-page SEO or writing killer content that audiences love. However, neglecting technical SEO allows competitors to outrank you on search engines and attract more visitors - which means less leads and slower growth for your business.
Poor technical SEO can often impact the user experience, leading to user frustration and hurting your chances of making a great first impression.
Thankfully, there are a lot of great tools out there that can help point out the most apparent issues affecting your technical SEO. We'll provide links to these at the bottom of the post.
But for now, here are the top things we recommend focusing on:
There is so much more to dive into here - we've only scratched the surface! We'll save more for our next blog.
If you'd like to know more or think we've missed something in this article, feel free to reach out here.
We also know that with an ever-growing list of marketing and sales priorities, your B2B business may struggle to find the time to focus on technical SEO. We can help. Learn more here.
To get started, we recommend running a report on the following tools to assess the state of your technical SEO.