As we discussed in our previous blog, Account-based marketing (ABM) continues to grow in popularity in the B2B community. And if you’re using HubSpot, you're in luck. HubSpot offers a powerful suite of tools that can help streamline your ABM campaign.
In this blog post, we'll walk you through the essential steps for running an effective Account-Based Marketing campaign in HubSpot.
Just to recap, ABM is a strategic approach that focuses on identifying, engaging, and converting high-value accounts. Instead of casting a wide net and attempting to attract as many leads as possible, ABM zeroes in on the accounts with the highest potential return. This targeted approach can lead to better alignment between marketing and sales teams, increased efficiency, and higher return on investment (ROI).
Here's how to get started with ABM and HubSpot:
The next step is to identify and prioritise your target accounts.
An essential component of a successful ABM campaign is creating personalised content that resonates with your target accounts.
To maximise your reach and engagement, deploy your ABM campaigns across multiple channels. For easy reporting and monitoring, create HubSpot campaigns and link all your marketing assets to it.
Next, equip your sales team with the necessary tools and resources to effectively engage with your target accounts.
You can’t improve what you don’t measure, so make sure to track the performance of your ABM campaigns to optimise your strategy and demonstrate ROI.
ABM isn’t a set-and-forget strategy, so we recommend continuously refining and optimising your ABM campaign to maximise its effectiveness.
By following these steps and leveraging HubSpot's powerful tools, you'll be well on your way to executing an effective account-based marketing campaign that drives results for your organisation.
Need some help? Aamplify specialises in helping B2B companies in creating ABM strategies, optimising HubSpot, and accelerating growth. Drop us a line here for a no obligation chat.