What is Answer Engine Optimisation?

Answer Engine Optimisation (AEO) is the practice of configuring brand, content, web, and measurement infrastructure so that AI models retrieve, cite, and recommend a brand in generated answers. For B2B technology brands, AEO means ensuring that when a buyer asks ChatGPT, Perplexity, or Gemini a question relevant to your category — what solutions exist, who the specialists are, which agencies to consider — your brand is surfaced accurately, consistently, and favourably.

Which AI platforms does Aamplify track for AEO?

Aamplify tracks brand citations and share of voice in ChatGPT, Perplexity, and Gemini using HubSpot’s native AEO tool. Google AI Overviews and Microsoft Copilot are tested manually as part of every engagement and reported separately. All five platforms are included in the AI Visibility Audit baseline report.

How long does AEO take to show results?

Content and technical changes take four to eight weeks to measurably impact AI citation rates, as ChatGPT, Perplexity and Gemini continuously update what they know. Early directional data is visible from week eight onward via HubSpot’s AEO dashboard. Statistically meaningful before and after data is typically available at weeks twelve to fourteen.

Do I need HubSpot to do AEO with Aamplify?

Yes, Aamplify’s AEO engagements require HubSpot Marketing Hub Professional or Enterprise. HubSpot’s native AEO tool provides the prompt tracking, citation monitoring, and brand visibility reporting that underpins every engagement. If you are not yet on the required tier, Aamplify can advise on the right upgrade path before we begin.

What does an AI Visibility Audit include?

The Aamplify AI Visibility Audit includes a current citation baseline across ChatGPT, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot, HubSpot AEO tool configuration with 20 to 25 tracking prompts, an entity footprint audit, competitor benchmark analysis, and a prioritised recommendations report. The audit takes two weeks and costs between A$5,000 and A$10,000.

Get your team using HubSpot with confidence

HubSpot training and enablement

Most HubSpot portals underperform for one reason: adoption. Your team paid for a powerful platform, but without the right training to support it, most of that capability goes unused. Aamplify delivers role-specific training built around your actual setup, so your team stops working around HubSpot and starts getting real value from it.

Tailored to your actual HubSpot configuration, not a generic walkthrough
Role-specific sessions for marketing, sales, and service teams
New starter onboarding, documentation, and ongoing enablement included
Delivered for your team or built with them, depending on what you need

Ready to get more from HubSpot?

Tell us about your setup and where the gaps are. We will put together a programme that delivers.

Training across every hub

We train your team across the hubs they use every day.

Marketing Hub

Campaigns, automation, workflows, lead scoring, and reporting.

Sales Hub

Pipeline management, sequences, deals, tasks, and CRM hygiene.

Service Hub

Ticketing, knowledge base, customer portal, and service automation.

Data Hub

Data sync, automation, data quality, and programmable actions.

Content Hub

Page editing, blog management, CTAs, and content workflows.

How we work

Done for you or done with you, it's your choice

We work with marketing leaders, sales teams, and operations managers across SaaS, managed services, and B2B tech.

We do it for you

Aamplify-led training sessions

We design and deliver all training through live video sessions, tailored to your portal, your processes, and the roles being trained.

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We do it for you

Custom documentation

We produce written playbooks and process guides tailored to your configuration, so your team has a reference they can actually use.

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Done with your team

Ongoing enablement

Continuous capability building as your team grows and HubSpot evolves. We've got new starters, feature releases, and platform changes covered.

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Done with your team

Show me how workshops

Hands-on working sessions where we work through real tasks with your team in HubSpot, building capability as you go.

What we deliver

Training that covers what your team actually needs

Role-specific training sessions

Separate sessions for marketing, sales, and service teams, each focused on the features and workflows relevant to their day-to-day role. Built around your HubSpot setup, not a generic demo.

New starter onboarding

Structured HubSpot onboarding for new team members, covering your setup, processes, and the platform features they need to be productive from week one. Available on demand or ongoing.

Pre-recorded tutorial library

Custom video tutorials recorded against your actual HubSpot portal, so your team can revisit key workflows without raising a support ticket or waiting for the next training session.

Process documentation

Written guides, workflow logic documents, and playbooks tailored to your configuration. The reference material your team needs to work independently and onboard new starters faster.

Frequently asked questions

What does HubSpot training with Aamplify cover?

Training with Aamplify is built around your actual portal configuration and the roles being trained. Marketing teams, sales teams, and service teams each receive separate sessions focused on the features and workflows relevant to their day-to-day work, rather than a generic platform walkthrough that covers everything and lands nothing.

How is HubSpot training delivered?

Aamplify delivers training through live video sessions, hands-on workshops, and custom pre-recorded tutorials your team can revisit at any time. Every session is built around your specific HubSpot setup. We can lead the training entirely or run sessions collaboratively with your team to build internal capability alongside us.

Can Aamplify train new starters on HubSpot?

Yes, Aamplify offers structured new-starter onboarding tailored to your portal configuration and internal processes. Sessions cover the essentials your new team members need to be productive from week one. This can be delivered as a recurring programme for growing teams or on demand as individual hires come on board.

Do we need to have finished a HubSpot implementation before booking training?

Not necessarily. Training can be delivered at any stage of your HubSpot journey. It is most effective when delivered alongside or immediately after an implementation, but we also work with teams who have been on HubSpot for years and want to improve adoption, deepen capability, or get more from underused hubs.

Does Aamplify provide documentation as part of training?

Yes, Aamplify produces written documentation tailored to your HubSpot configuration as part of every training engagement. This includes process guides, workflow logic documents, and team playbooks your staff can refer to independently, without needing to contact a specialist every time they need to complete a task or onboard someone new.