Inbound marketing and demand generation for ambitious B2B technology brands

Aamplify delivers inbound marketing and demand generation for B2B technology, SaaS, and managed services brands across Australia and New Zealand. We cover strategy, campaigns, content, paid media, SEO, AEO, and HubSpot, and connect all of it back to pipeline and revenue.

Your buyers are harder to reach than they were two years ago

B2B buyers are no longer following a predictable path. They research in Google, ask ChatGPT for recommendations, read LinkedIn posts, watch a webinar six months later, then finally raise their hand.

Most marketing programmes are not built for this reality. They optimise for one channel, one campaign, or one moment, while the buyer moves freely across all of them. And by the time a buyer gets in touch, they are already 80% through their decision process. This means the brands that show up consistently across every touchpoint, including AI search, are the ones that get shortlisted.

The Solution

What if your marketing reached buyers wherever they were researching?

When a prospect asked ChatGPT to recommend a solution to a problem your business solves, your name came up. And when they searched Google the next day, you were there too?

Every campaign you ran built on the audience, the learnings, and the brand equity of the one before it, so each month was more effective than the last?

Your sales team received leads who already knew who you were and why they should care, because your marketing had done that work long before the conversation started?

Your leadership team could see a direct line from every marketing activity to pipeline and revenue, reported monthly in their language.

A full spectrum approach

How do you build a marketing programme that covers the full buyer journey?

We build complete programmes that cover the full buyer journey, from building awareness with buyers who are not yet looking, to capturing the intent of those who are, to converting that interest into qualified conversations. We make sure all of it is connected and measured.

Create Demand

95% of your market are not actively looking right now

Most B2B buyers only enter the market a handful of times in their career. Long before they start searching, they are forming views about which businesses they trust. Brand, content, thought leadership, and social activity are what builds familiarity across traditional channels and the AI platforms buyers increasingly use to research their options. The goal is to be on the shortlist before the evaluation even starts.

Brand strategy and positioning

Content marketing and thought leadership

Social channel distribution

Generative engine optimisation (GEO)

Capture Traffic

5% are actively searching. Make sure they find you.

When a buyer enters the market, they want answers quickly. SEO, AEO, and paid search meet them in that moment, whether they're searching on Google, asking an AI assistant, or elsewhere in your category. When they hit your site, it needs to convert that intent into leads. But conversion is only half the job: capturing user data and behaviour turns every visit into insight, sharpening every marketing decision that follows.

Answer engine optimisation (AEO)

Search engine optimisation (SEO)

HubSpot website design and build

CRO and personalisation

Convert Pipeline

80% of buyers have already decided before they reach out

We build automated, persona-based nurture sequences that continues to deliver value between touchpoints, backed up by lead scoring that helps your sales team focus on the right conversations. We understand how to build HubSpot workflows that make the whole process measurable and repeatable, so your pipeline is visible and your team is working on opportunities that are genuinely worth their time.

Marketing automation and nurture

Lead scoring and qualification

HubSpot CRM configuration

Pipeline reporting and attribution

What we do

How we deliver your marketing results

Book a Chat

Strategy and planning

Go-to-market strategy, campaign calendar, messaging framework, and audience segmentation. The framework every campaign decision is tested against.

Creative services

Brand strategy, visual identity, and messaging that give your business a voice that's uniquely yours - built to hold up across every channel and campaign.

Content marketing

Thought leadership, guides, case studies, and social content built for AI citation and search ranking as well as human readability. Content that earns attention.

Paid media

Google, LinkedIn, Meta, and Display connected to HubSpot pipeline reporting. Paid media is part of the same programme, not a separate engagement.

SEO

Organic search built around the buying-intent queries your customers type. Topic clusters connected to HubSpot so every lead is visible in your pipeline.

AEO

AI visibility for buyers who research with AI before they ever reach Google. Content built to get your business cited and recommended.

Digital web experiences

Landing pages, microsites, and digital assets built on HubSpot Content Hub. Conversion-focused, on-brand, and crafted for maximum agility.

HubSpot management

Automation, workflows, lead scoring, reporting, and database hygiene. The platform your marketing and sales team actually trusts.

How we work

How can Aamplify help elevate your marketing?

Book a Chat

No marketing function

You are running marketing yourself or it has fallen to a non-specialist who has too much on their plate. We can become your marketing team, delivering strategy, execution, and reporting, without the overheads.

Lean team, specialist gaps

You have a marketing manager but you are missing the specialist depth to run paid media, SEO, AEO, HubSpot, and campaigns at a level that generates real pipeline. We fill the gaps and elevate the output.

Time for a different approach

If your marketing isn't delivering the results you'd expect, it might be time for a fresh approach. With Aamplify you get senior specialists, pipeline accountability, and direct access throughout. We are built differently.

Testimonials

Pipeline that speaks for itself

Thank you for all your help getting our website project live so quickly. It has been an absolute pleasure working with the team, and turnaround times have been insanely fast.

Nicola Dore

Head of Marketing | Modeus

They were a force of calm, delivered a significant amount of work in a tight timeframe and always looked to add value along the way. Dream partner, would highly recommend.

Sarah Horder

Marketing Manager | Zelora

From day one, they've been the strategic force behind our HubSpot setup, seamlessly managing complex workflows, data architecture and integrations, even with an extremely short deadline.

Amanda Redwood

GM Marketing | Zelora

We've worked with the Aamplify team for over 12 months, using them for a range of design, copywriting and HubSpot dev services, including integration of their Growthplate website package.

Matt Houltham

Chief Marketing Officer | Glow

The communication around the process has always been handled professionally, and their design concepts have transformed and elevated our brand beyond anything we could have imagined.

Kadie Brown

Director of Marketing | Southpac

The scope of our project was to extend our existing brand with extra colours and visual elements, and to implement a flexible, easy to use template that looked great and simply worked.

Tim Marshall

Head of Marketing | Dbvisit

Aamplify have a pragmatic, expert approach to helping me with all things digital and content marketing. Their eye for creativity and design is superb, and they know how to get the best out of HubSpot.

Jennifer Johnson

Head of Brand & Marketing | Kordia

They have evolved our website over the years to keep up to date with our brand proposition, new acquisitions, products and services, and keep me up to date on new approaches and insights.

Jennifer Johnson

Head of Brand & Marketing | Kordia

Thank you so much for delivering our website, it's been an absolute pleasure working with you throughout. From day one you understood our vision and what we were trying to achieve.

Michelle Holland

Founder & Director | Synergy IQ

#DigitalDialogues has been a huge success for us. We’ve generated new leads, re-engaged with existing clients, and expanded our reach within key accounts.

Maichael Cahir

General Manager | Certus Digital

Aamplify took on full responsibility for migrating all of our data to HubSpot, carefully sorting the worthwhile from the irrelevant across a lot of legacy data we no longer needed.

Julien Redmond

CEO | Ignition & IRiS

You were able to bring to life something that not only looks amazing but also balances our brand story, functionality and lead generation. The feedback has already been fantastic.

Michelle Holland

Founder & Director | Synergy IQ

Their ability to pivot with ease, interpret ambiguous briefs and deliver clarity and results has been invaluable, and they've made the entire journey effortless and enjoyable.

Amanda Redwood

GM Marketing | Zelora

When we first partnered, ASF Audits was using HubSpot for a simple CRM and email strategy. Today, we've evolved into a fully integrated marketing and client engagement powerhouse.

Ben Atkins

Chief Marketing Officer | ASF Audits

Working with Aamplify has been a standout experience in our end-to-end IT solution delivery at Intellihub, with deep understanding of both technology and customer engagement.

Anthony Loie

IT Program Manager | Intellihub

It wasn't close. Aamplify understood our brief and business the fastest, didn't try to shoehorn in expensive 'brand research projects', and had a pre-built template we could customise quickly.

Tim Marshall

Head of Marketing | Dbvisit

Their ability to pivot with ease, interpret ambiguous briefs and deliver clarity and results has been invaluable, and they've made the entire journey effortless and enjoyable.

Amanda Redwood

GM Marketing | Zelora

Helpful, quick to respond and pragmatic in supporting the needs of a small but growing business, they've felt like a seamless extension of our marketing team. I'd recommend them in a heartbeat.

Matt Houltham

Chief Marketing Officer | Glow

I wouldn't hesitate to recommend the Aamplify team for brand strategy work. We worked with them to develop a new identity for a key area of our business, and it was valuable.

Cassandra Worrall

Head of Marketing | Deloitte

From seamless HubSpot setups to complex Salesforce integration, the team's technical know-how and responsiveness have been key to optimising our systems. Nothing was ever too much trouble.

Alison Bell

Marketing Team Lead | Sculptform

Ready to chat?

Ready to build a marketing programme that grows pipeline?

Tell us where your marketing is now and what you are trying to achieve. We will tell you honestly what a well-built programme looks like for a business like yours.

Why choose Aamplify

A proven track record of success

HubSpot Platinum Partner

300+

B2B Marketing campaigns

$50m

Attributable pipeline delivered

Hubspot Impact Award Winner

170+

Partnerships accross NZ & AU

13+

Years delivering results

Frequently asked questions

What does inbound marketing include?

Inbound marketing with Aamplify covers strategy, campaigns, content, paid media, SEO and AEO, HubSpot management, and monthly pipeline reporting. The scope is tailored to each client’s needs whether you need assistance with a single specialist area through to a complete outsourced marketing operation connected to HubSpot.

How does AI search affect inbound marketing?

AI platforms like ChatGPT, Perplexity, and Gemini are now part of the B2B buyer research journey. Aamplify builds inbound marketing programmes that optimise for both traditional and AI search, so your brand is visible wherever your buyers are researching today.

How much does an inbound marketing retainer cost?

Investment varies depending on the scope of services, the size of the market, and the level of campaign activity required. Get in touch and we’ll help you define a scope that is achievable against your pipeline targets.

Can Aamplify work alongside an internal marketing team?

Yes, Aamplify works as a complete outsourced team or as a specialist extension of an existing team. We integrate with your tools, workflows, and reporting so the engagement feels like a working with a colleague, not a supplier.

How long does it take to see results?

Paid media and quick-win SEO improvements typically show results within two to three months. Brand building and organic traffic compound over time. Most Aamplify clients see meaningful pipeline impact within six months and a compounding growth curve from twelve months onward.