As Leading HubSpot consultants, we’re in step with the platform’s capabilities, latest features and updates. We’ve been keeping an eye on the chat stream and have decided to build a series of articles answering the most pressing questions.
This month, Leah Brandt – our platform and automation manager – looks into the HubSpot Business Units Beta, providing context on what it is, how it works and the improved functionality it offers Business with multiple divisions or sub-brands.
In 2021, HubSpot launched a new feature into beta. Called “Business Units”, this addition to their offering allows businesses to operate multiple brands as separate entities under their existing HubSpot account.
This means businesses only need a single HubSpot account and one set of login details to manage up to 10 different brands. All information within that Business Unit is kept separate from the others but can still be viewed and analysed as overall reports by the business.
There are some restrictions that you need to know about, though. We’ve pulled together a clear breakdown of the pros and cons of using Business Units, so you can quickly see if it’s right for your organisation. But first, we’ll dive in-depth into what a Business Unit is.
A Business Unit assigns individual brands within a company’s HubSpot account their own operational ‘swim lane’. Having business units allows you to customize your branding for each Unit and associate assets to keep your team(s) contents organized. These assets include brand domains, forms, web and landing pages, blogs and emails. Business Units also allow businesses to analyse and create reports on these Units and measure their performance individually and combined, depending on the kind of report you need.
When you consider both the benefits and limitations of HubSpot’s new Business Units, it is a feature that shows a lot of promise and will continue to evolve. Current limitations will most likely be addressed, turning them from problems to solutions.
By investing in HubSpot Business Units now, you could see immediate benefits to your organisation while also being set to scale up as needed. They can grow with your organisation and provide the tools necessary to manage complex business CRM, marketing, and sales systems.
If you are considering whether to add Business Units to your HubSpot platform or have purchased Business Units but aren’t sure what to do next, we are here to help. Contact us
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