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What's a good Facebook engagement rate?
In today’s highly competitive business environment, having a good social strategy is paramount for your ...
5 common mistakes when implementing HubSpot
Learn the 5 most common things digital marketers get wrong with HubSpot, and what to do about it… 1. AUT...
5 ways to make your next business video deliver ROI
When properly conceived and executed, video is a powerful medium for gaining traction with your customer...
What is inbound marketing?
In simplified terms, the main objective of inbound marketing is to produce a large volume of helpful and...
3 common inbound marketing mistakes
When embarking on your first inbound marketing campaign, you may encounter a few bumps along the way. Wh...
5 business-to-business website mistakes
5 common complaints indicating your B2B website isn't generating a positive return on investment… 1. “...
In business, storytelling is key to high-impact videos. Here's why
Whether they're reading, listening, or watching, people love stories. Since humans were first able to pa...
5 corporate video traps (and tips to avoid them)
We can all remember the best video ads we've ever seen. You can probably list at least three off the top...
5 things you should know before buying HubSpot
At Aamplify, Hubspot tops our list of recommendations to clients who are looking for a new marketing pla...
7 areas buyer persona research must uncover
If you want to build effective marketing communications, start with your buyers. Buyer persona research ...
3 reasons to get help telling your brand story
Even with a super marketing team behind you, it can really supplement your marketing efforts to have a ...
5 common mistakes companies make when developing buyer personas
Though it’s a mistake in itself to not develop buyer personas when creating a new marketing plan, it can...
5 reasons why buyer persona research really matters in getting marketing results
Developing a marketing plan or building a new website? Here are the 5 things you need to know before you...
Calculating your Facebook engagement rate - are you performing well?
As you will no doubt be aware, social engagement is a fundamental requirement in all digital marketing c...